The Citizen Coalition For Electoral Democracy in Uganda (CCEDU) has developed a partnership with Record TV to popularize the Electoral Reform Agenda through social media and the various engagement platforms that Record TV has. Record TV has platforms such as lunch time request, Ekitobeero, Current Affairs Show, Day breaker, Wano na Wali (news segment) all segments that are highly engaging. These platforms allow for intermittent information sharing and have vast audiences that CCEDU hopes to utilize.  CCEDU and Record TV have agreed to start engagements with some of the materials CCEDU has developed to advance electoral democracy, but particularly focus on CCEDU’s 2019 Open Letter to the President.  Record TV is on star-times, Go-TV and free to air channels and will soon sign up to DSTV. CCEDU was particularly excited about the 12 million social media feeds that RECORD TV garners in a day. The two organisations are developing social media based activities to support CCEDU’s upcoming media campaigns.

Record TV broadcasts in 156 countries and on 5 continents and has quality image. CCEDU envisages a boost on social media especially twitter and facebook by partnering with Record TV.  In a pictorial we capture the communication team as they discussed the partnership with Ezekiel Motsoeneng, Managing Director, Record TV.